New Member of the Year

Last night we won Gardendale Chamber New Member of the Year. This is important to us for many reasons but the main reason is we love being invested in the city we live in. At the banquet last [...]

Our Brand and Business are changing

When we started dotedison the goal was to be a technology company first and marketing second. The logo even conveyed this as our motto was “Your Business > Innovation > [...]

Content is King

The popularity and necessity of search engine optimization, or SEO, has been gaining traction in the past few years. SEO is indeed a very helpful tool that, if used correctly, can add more [...]

The Best Digital Marketing Tips for Banks

Here are just a couple of ways to enhance the online banking experience through better digital marketing.  Invest in live chat Incorporating live chat can allow your users to have a more [...]

The Biggest Marketing Trends of 2017

We’re already over halfway through 2017 and a whole new wave of emojis have graced our phones and Instagram and facebook are basically Snapchat clones. The madness never ends. Digital [...]

ICYMI: Video Marketing is Everything

We could list off a bunch of impressive statistics about how no one is reading anymore, but you probably wouldn’t read it. Video marketing is everything right now. If you’re not using [...]

5 Marketing trends you need to know about

We all saw digital marketing and social media boom last year. From Facebook debuting Facebook live to marketers honing in on the power of social media advertising, we all tweaked our marketing [...]

Why Brand Consistency and Colors Matter

Without brand consistency, even the best business can get swallowed up in the ever-evolving marketing landscape. There’s a reason why Apple only uses a few colors, and you’ll never [...]

One marketing secret all brands leverage

Empathy is perhaps the most sought after trait in quality digital marketing. Why? Because it works every time — if done right. So, how does empathy present itself in the digital marketing [...]

5 Mobile Apps Every Marketer Should Have

A recent study found that the average person checks their phone approximately 150 times a day. Whether we’re responding to texts, checking email or checking the time — that’s a lot of [...]

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