These days, a good social media campaign is essential if you want to market your business effectively. With more people joining Facebook than ever before, it is a good idea to know what you should and should not be doing on social media! Here are some things you should avoid doing at all costs!
1) Posting only photos
While posting photos is effective and eye-catching, it is better to throw in some written posts, too! Try and include some company research, informational articles or some info on studies to show your audience that your business is serious!
2) Forgetting that your followers aren’t just numbers
Your followers are people and they hate being treated like just another number! Customers love being engaged and interacted with and it is, therefore, essential that you follow up on comments and questions, as well as reacting to your customers’ opinions!
3) Using too many hashtags
Hashtags are a wonderful way to benefit your brand but overuse of them can be highly irritating and unnecessary. It can be very annoying reading a post that is made up mostly of hashtags. Try and limit your hashtags to 3 in one post.
4) Posting the same content across all social media platforms
If you post something to Facebook it can be incredibly tempting to simply copy it and paste it to your other social media platforms for the sake of effort. However, if you have followers who subscribe to all your platforms, they could very soon become irritated by the same content appearing all the time. Varying your content as your post to different mediums can be very helpful.
5) Sharing posts too quickly
We know that you want to be cutting-edge and ahead of the pack, but before you share content, always verify the facts first! If not, you run the risk of posting a hoax and having people lose trust in your brand. An easy way to check content is to have a look at Snopes.