With so many consumers exploring gift options on their phones and doing online shopping, it’s important to pay attention to holiday marketing trends and modify your website accordingly. Here are just three ways you can capitalize on these digital holiday marketing trends.
1. Reduce website load time According to eye-tracking research conducted at Missouri University of Science and technology
, “When visiting a website, it takes users less than two-tenths of a second to form a first impression.” In light of this, make sure you compress images and streamline your website so that those two-tenths of second aren’t wasted on a loading screen.
2. Offer free shipping
Your clients value finding good deals around the holidays, but they covet free shipping even more. If you need to up your price a bit so that you can offer free shipping, that’s fine, as customers are often willing to pay a more for a product if it comes with free shipping!
3. Optimize your website for mobile
Mobile optimization is crucial during the holidays, because mobile shopping is one of the hottest trends of the season. If you’re unsure how to make your website more mobile-friendly, our team would be more than happy to assist you!
What other holiday marketing trends are you noticing this season? Is there anything our dotEdison team can do to help your brand capitalize on these trends?