Like it or not, social media is a crucial part of any company’s marketing plan. If you are in charge of your company’s social media marketing strategy, you will know that it is key to ensure that your social media plan’s goals are in line with the company’s vision.
Identifying your social media goal metrics may sound complicated but it essentially involves increasing your brand’s awareness in the marketplace.
The main features of your social media goal metrics should always include a lot of good quality knowledge of the following on Facebook: fan count, post and page impressions, link clicks, website analytics for Facebook referrals and post reach.
If you would like to identify your social media goal metrics more clearly, the SMART approach is a good way to go about this!
Specific involves identifying your target customers and tweaking your strategy accordingly. Measurable means having a goal that can be quantified, such as wishing to increase your Facebook fan count by a certain percentage. Achievable is knowing whether or not this goal is doable or not. Realistic can involve paying for advertising on the Facebook platform to gain a wider audience. Finally, time-sensitive is placing a limit on your social media goal and then doing your best to achieve it!
After determining your metrics, you could also conduct an audit on your social media profiles to determine how you can set baseline statistics. This is crucial if you want to be able to track your social media goal.
In conclusion, monthly analytical reports are a great idea to see what is working and what needs to be scrapped. This can help you to determine where your efforts are being wasted, which areas require improvement and can give you seed for thought on what else you could implement into your strategy!