Insights

Info That Could Help

How to Learn From Failure Without Wasting Time & Resources

There’s a myth in business that success means perfection on the first try. We think that if we fail, we must scrap everything we’ve done…

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Why Content Advertising is More Important Than You Think

Whether you’re a startup or a multi-billion dollar corporation, when it comes to marketing, creating quality content relevant to your brand is (and should remain)…

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How to Work Effectively with the Next Generation

Tips to help you successfully lead and collaborate with the next generation To older generations, Generation Z may be perplexing and, therefore, difficult to work…

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Social Media Terms You Should Know and Understand

Seeing your following numbers go up is exciting, isn’t it? Unfortunately, if your content isn’t being seen and interacted with, those numbers can give you…

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How to Pinpoint Your Target Audience

Some business owners post aimlessly on social media, choose ad campaigns based on their own preferences, and are still wondering why they only get 3…

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The Profit of Rest: Why You Should Take Time for Yourself

Does taking time for yourself seem counterproductive to your goals? Are you “all work and no play?” Some of the most successful people in the…

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Email Marketing vs. Text Message Marketing vs. Direct Mail

To turn your businesses’ prospects into sales and keep previous customers coming back, you need to market to them directly. Direct marketing gets customers’ attention…

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Social Media Advertising vs. Google Ads

Social media ads and Google ads are both effective ways to promote your business online – but which one should you focus on? Both of…

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The Art of the Call to Action (CTA)

What Is Call to Action? Call to Action (or CTA) is a marketing term to encourage your target audience to engage. This ultimately turns your…

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Spring Business Strategies
from the dotedison Team

Spring is here! Time to get organized, spruce up the office, and apply smart business strategies to your brand! In need of some inspiration? Our…

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Change is Unavoidable
Learn How to Embrace It

For many Americans, the first half of 2020 held quite a bit of change. With the sweep of COVID-19, businesses, the economy, and even family…

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Tips for Working from Home During the Coronavirus Outbreak

As coronavirus continues to spread throughout the United States, many businesses are closing their physical doors to protect both patrons and employees from contracting the…

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