Content may be king, but ultimately it should serve you. Measuring your content’s performance is key to ensuring it is helping your site reaches its full potential. Let’s look at a few ways you can measure your brand awareness.
How well do you know your brand?
It’s important to know the ins and outs of your brand. Who is visiting your site? What devices are they using? What posts are getting shared the most on social media? How are visitors interacting with your content? This information is crucial because it helps you fine-tune your brand to meet the needs and demand of your clientele. If you want data like social shares, impressions, mentions, and website traffic, there are many tools available to you including Google Analytics, Facebook Pixel, and SumoMe.
Have you found your “corner” of the internet?
Once you’re linked to a couple insight platforms, you’ll want to go a bit deeper and look at your brand’s presence on the internet. Can people easily find your site? Are you one of the first results to pop up when people do an internet search related to your business? or are you 10th, 20th, 50th on the list? You not only want to define your brand, but make it accessible too. Appearing the way you want to appear and finding the perfect “niche” of the internet can be time-consuming, but it’s a necessary step. Google Search Console is a great place to analyze organic impressions, rankings, and clicks.
Are you a lone ranger?
If you have the expertise to run your website yourself and understand the ins and outs of your brand, that’s great. But most of us need a little help when it comes to brand awareness. Focusing on developing your product/service should definitely be your number one priority, but brand awareness is just as important. If you’re unsure how well you know and portray your brand, you’re not alone and you have a team here at DotEdison ready to work with you.