Social media ads and Google ads are both effective ways to promote your business online – but which one should you focus on? Both of these strategies have pros and cons, and many companies use both to expand their reach. You need a strong online presence to reach your audience, and it’s essential to know how these two key platforms work when developing your online marketing strategy. Here’s what you need to know when comparing social media ads and Google ads.
How do Google ads work?
Google ads are designed to target specific search keywords, which allows advertisers to reach people who are already interested in their products. For example, if you run a shoe boutique for women, you might target keywords like ‘women’s shoes’ or even specific brand name shoes. These ads run on a pay-per-click basis, which means that you’ll only pay for the ad if someone clicks on it, and the ads are only shown when someone searches for your specific keywords. This makes these ads very affordable and brings in strong ROI for them.
How do social media ads work?
Social media ads work differently than Google ads. While their functionality varies depending on which platform you use, you will usually target your ads to users depending on their interests and demographics. For example, your shoe boutique might decide to target women between the ages of 25 and 45 who have ‘fashion’ listed as an interest. Most social media networks allow you to get very specific when targeting your ads. Social media ads are not pay-per-click, but they are generally very affordable, regardless.
Advantages of Google Ads
The most significant advantage of Google ads is that they can provide an incredible return on investment, even if you have a low budget. This is because the quality is so much more important than quantity when it comes to Google ads. If you target the right keywords for your product, you can quickly draw traffic to your website and increase your sales.
Google is also one of the largest online platforms in the world. There are thousands of searches on Google every second, and so many people turn to the search engine whenever they have a question. It’s hard to overstate the potential for exposure that Google can provide for your brand.
Advantages of Social Media Ads
Social media ads are very visual, so there’s plenty of room for creativity when creating your ads. This is particularly helpful if you’re selling a visually appealing product, like a piece of clothing or home decor, or even a food item. Even if you aren’t selling a tangible product, you can still leverage the visual appeal of the platform with strong branding.
Social media also allows you to target particular demographics – something that’s very helpful if you’re running a niche brand. You can target potential customers by age, location, gender, interests, personal beliefs, and so much more. Mainly, you can use these ads to reach your ideal customer.
Wondering whether you should use social media or Google ads? Ideally, it would be best if you were using both, as they use different mechanisms to reach new customers. Both platforms are excellent ways for small businesses to grow their reach without breaking the bank. If you haven’t started using these advertising platforms yet, now is the perfect time to get started.