Are your marketing decisions based on fact or fiction? When was the last time you took a second look at your business’ marketing plan? Keep reading to discover the truth behind 3 of the most misunderstood marketing strategies: SEO, mobile optimization, and negative reviews.
SEO is still one of the most important aspects of marketing your brand.
Contrary to what you may think, SEO is not obsolete. Yes, SEO has changed over the years, but it is still a vital component to your marketing strategy! You need to optimize your website for search engines so that your audience can find you. If it’s been a while since you’ve done so, you might want to make the necessary “upgrades” so that your site shows up on that coveted first page of search results.
Just because you don’t think your customers are “tech savvy” doesn’t mean you don’t need to optimize your website for mobile devices.
It honestly doesn’t matter if you think your target customer base uses their phone to browse the internet or not. They probably do, and even if they don’t, hopefully you are constantly growing your customer base, right? Potential customers may be using a mobile device to view your site, so it needs to be presentable and accessible to any person, on any device. Since websites don’t always translate seamlessly to mobile devices, you need to optimize your website so that it:
- Loads quickly from a cell phone
- Is easy to browse
- Operates smoothly
- Looks clean and professional
Negative reviews do matter (as do your replies.)
While it’s true that having tough skin is essential to running a business, you don’t want to be so tough that you alienate customers.
At one point or another, you will probably have a negative interaction with a customer. They may even publish their opinion on Yelp, Google, or a Facebook review, and you cannot simply ignore it. It’s our instinct as business professionals to rely on our “tough skin” or to swing to the opposite extreme and retaliate with a defense. But if you want customers to respect you, you have to learn to take negative reviews in stride and learn how to respond to them in a polite and professional manner. Negative reviews are a great opportunity to not only make things right, but to also show other reviewers (i.e. potential customers) that you are approachable, patient, and considerate.
Don’t fall prey to marketing myths! Understand what truly works so that your business can be as effective as possible.